CSS Engineering – Custom logo & corporate identity design

Why is Corporate Identity Important?

Corporate identity is vital because the public’s perception of a company can help build a consumer following, thus contributing to success.

It allows the brand to be recognizable to both its target audience and potential customers, which encourages them to select the company over its competitors.

What’s the Purpose of a Corporate Identity?

• Increasing brand awareness.
• Brand differentiation.
• Establishment of a company culture.
• Fostering trust with a customer base.
• Greater customer engagement and loyalty.
• Reduced advertising costs through higher brand recognition.

CSS Engineering based in Meyerton wanted to upgrade their brand to a modern, clean-cut, simplified look and feel. There corporate identity designs contained design elements of clean composition and typography. This clean-cut design compliments the precision of the engineering world. Also this design remains perfectly recognizable across variety of surfaces from mobiles to business cards and vehicle branding. A lot of the big companies are stripping down their logos to make it more simplified and minimalistic.

We designed the following for CSS Engineering;
Professional Customized Designs

• Logo Design
• Business Card
• Letterhead
• Email Signature

CSS Engineering offers a One Stop Engineering Solution through the different Divisions that form an Integral Part of the CSS Group. CSS Engineering target and supply of the mining, engineering and construction, steel mills, food and beverage, transport, agriculture, energy and solar power, pulp and paper, sugar mills, chemical and petrochemical and water sanitation, where we have extensive experience and core competence offering bespoke/tailored solutions. We are situated at 34 Sieg Kuschke Avenue, Sybrand Van Niekerk Park, Meyerton, 1962

TLDC Marketing worked as the Project Manager on this corporate identity. As project manager we are responsible for planning and overseeing projects within scope, from the initial ideation through to completion. Also coordinating people and processes (creative and technical) to deliver projects on time, within budget and with the desired outcomes aligned to objectives.

TLDC Marketing has also been working as a Consultant for Bunnypants Graphic and Web Design Studio since begining of 2016 and have work together on many design and website projects. 

Up until the end of 2022, Bunnypants has completed 7420 design projects with a succes rate of 99.93%. They have succesfully helped 2950 indivudual clients. The have designed and build 612 custom websites and developed 433 new brands from scratch. In 2023 they build 147 custom WordPress websites.